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As investors,
we would all like to beat the market handily, and we
would all like to pick "great" investments
on instinct. However, while intuition is undoubtedly
a part of the process of investing, it is just part
of the process. As investors, it is not surprising that
we focus so much of our energy and efforts on investment
philosophies and strategies, and so little on the investment
process. It is far more interesting to read about how
Peter Lynch picks stocks and what makes Warren Buffett
a valuable investor, than it is to talk about the steps
involved in creating a portfolio or in executing trades.
Though it does not get sufficient attention, understanding
the investment process is critical for every investor
for several reasons:
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The
investment process outlines the steps in creating
a portfolio, and emphasizes the sequence of actions
involved from understanding the investor?s risk
preferences to asset allocation and selection to
performance evaluation. By emphasizing the sequence,
it provides for an orderly way in which an investor
can create his or her own portfolio or a portfolio
for someone else. |
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The
investment process provides a structure that allows
investors to see the source of different investment
strategies and philosophies. By so doing, it allows
investors to take the hundreds of strategies that
they see described in the common press and in investment
newsletters and to trace them to their common roots.
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The
investment process emphasizes the different components
that are needed for an investment strategy to by
successful, and by so doing explain why so many
strategies that look good on paper never work for
those who use them. |
The best way of describing this book is by noting what
it does not do. It does not emphasize individual investors
or push an investment philosophy. It does not focus
heavily on coming up with strategies that beat the market,
though there is reference to some of them in the course
of the book. Instead, it talks about the process of
investing and how this process is the same no matter
what investment philosophy one might have.
The book is built around the investment process. The
process always starts with the investor and understanding
his or her needs and preferences. For a portfolio manager,
the investor is a client, and the first and often most
significant part of the investment process is understanding
the client’s needs, the client’s tax status
and most importantly, his or her risk preferences. For
an individual investor constructing his or her own portfolio,
this may seem simpler, but understanding one’s
own needs and preferences is just as important a first
step as it is for the portfolio manager.
The next part of the process is the actual construction
of the portfolio, which we divide into three sub-parts.
The first of these is the decision on how to allocate
the portfolio across different asset classes defined
broadly as equities, fixed income securities and real
assets (such as real estate, commodities and other assets).
This asset allocation decision can also be framed in
terms of investments in domestic assets versus foreign
assets, and the factors driving this decision. The second
component is the asset selection decision, where individual
assets are picked within each asset class to make up
the portfolio. In practical terms, this is the step
where the stocks that make up the equity component,
the bonds that make up the fixed income component and
the real assets that make up the real asset component
are picked. The final component is execution, where
the portfolio is actually put together, where investors
have to trade off transactions cost against transactions
speed. While the importance of execution will vary across
investment strategies, there are many investors who
have failed at this stage in the process.
The final part of the process, and often the most painful
one for professional money managers, is the performance
evaluation. Investing is after all focused on one objective
and one objective alone, which is to make the most money
you can, given the risk constraints you operate under.
Investors are not forgiving of failure and unwilling
to accept even the best of excuses, and loyalty to money
managers is not a commonly found trait. By the same
token, performance evaluation is just as important to
the individual investor who constructs his or her own
portfolio, since the feedback from it should largely
determine how that investor approaches investing in
the future.
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